Pickup Country 104.9 FM
As a full-service radio station, our mission at
WSKV-FM is to provide high quality information
and entertainment which reflects the broad and varied wants and needs of our audience in Central and Eastern Kentucky - loyal locals and visitors alike. Our creative team strives to provide extremely engaging promotional campaigns to ensure that our advertisers receive a high value product. The diverse ages of our Pickup Country team and their knowledge of the local area help us to unite the needs of our listeners and advertisers, for the combined benefit and growth of our service area, station listenership, client base, employee team, range of services, and the bottom line.