60 Second Political Radio Advertisement
60 Second Political Radio Advertisements are a great way to communicate your political platform.
You can also use this method to do back-to-back 30 Second Political Radio Advertisements for less money. These are commonly known as "tractor trailers", allowing you to do back-to-back 30 Second creatives with different demographic targeting or messaging that works to reinforce the desired brand awareness.
National research suggests that a minimum of 30 spots per week is effective for a return on investment with our radio format but more is always strong with a maximum effective limit of 12 spots per day.
Remember you can combine spots of different lengths with the same messaging to achieve your goals with a more conservative price point.