For months, here at WSKV, we have been looking for a unique way to brand the station and all the great music, talk, and community events and information we offer. We racked our brains for something that captured and spoke to the experience of the majority of our listeners. We thought of animal mascots, cultural assets, and region-specific landmarks and nothing we came up seemed quite right. Can you imagine if we came to be known as "The Badger" or "The Mule"??
One idea came back again and again that wasn't completely hated - the pickup truck. If there exists any one item that people identify with rural life, with farming, or country music, the pickup truck is it. Add to that concept that our own beloved '50 model Chevy pickup becomes a conversation starter at nearly every festival and parade WSKV participates in. Pickup Country was an idea that grew on us all. After all, WSKV is home to a perfect blend of Classic and Current Country, New and Traditional Bluegrass, and Gospel Music that will carry your heart back to the mountains and fields even if you live in the suburbs and drive a hybrid.
With that in mind, we'd like for you to climb on in and take a little ride with us as we admire and appreciate the trusty pickup in song (and video).
Fun Stuff to Know!